![]() |
| View Trailer |
I am fortunate to live in a community where an ambitious local food delivery business, Berkshire Organics, sponsored a showing of this film at our downtown theatre. The show was sold out and comprised an eclectic blend of farmers, consumers and educators as some of the curious spectators. The audience elicited some "oh my" and "that's ridiculous" commentary in much the same fashion that "ooos" and "ahhhhs" seem to leap from our mouths while watching fireworks.
While I did not know of any of the specific stories that were investigated, I have watched many food documentaries and this content reinforced that government regulation and family farms are not close friends. In most of the scenarios, I would guess that he average viewer appreciates the hard work and special skill exhibited by the farmer and would welcome being a customer if they lived close enough to be one. I certainly can't imagine many people viewing these operations as dangerous, threatening or unwelcome. Yet, that is exactly how the government regulating agencies that intervened described the motivations behind their actions which in most instances led to seizing animals, equipment and the food that they produced. One characteristic these farmers share is tenacity. In most cases, despite suffering great economic losses, this tenacious bunch, retaliated via court appeals and rebuilt their operations driven by deeply held passions, beliefs and inspirations.
These are the type of people I want in my food community. They are the Ralph Lauren, Gucci and Prada of the food world. They care about the quality of their inputs and their end products in the same way a designer cares about the quality of the fabrics and how the final garment looks and feels. I don't know about you but I am not interested in buying my clothes or my food at Walmart.
You have heard this before but it merits repeating - you vote with your food purchases, you vote with your viewership, you vote with your voice, you vote with your choices, you vote with your vote. You have to support the things you love whether it's food, fashion or your partner. This movie reinvigorated my voice and my support. I'd love to hear what it did for you!









