I recently saw this product in a grocery store and I immediately thought "how rushed does your life have to be to feel the need or interest in buying a quick cooking pasta?". Isn't pasta, by most definitions (unless cooked from scratch) quick cooking and generally cooked al dente within six or seven minutes?
There are a lot of things for which speed matters and cutting seconds, if not minutes makes a difference such as breaking a personal best record with running or swimming. But our need for speed with food is often a poor combination. Genetic engineering rushes the pace at which Mother Nature grows food so that plants grow faster and, hence, produce profit more quickly. The fast food industry delivers a lot of fat and calories in record speed for low upfront cost with high back-end costs to our health and our waistlines. While cooking is still popular with some, trends suggest that people are more interested in watching the Food Network than they are in cooking and will often remark that insufficient time is the reason why they do not cook.
I doubt this quick cooking product originated in Italy, the motherland of pasta as people in Italy have no interest in rushing their food experience whether applied to growing their food, preparing their food or savoring their food.
Perhaps if this 3 minute pasta appeals to you and your rushed life or has already ended up in your pantry, you can spend the 4 minutes you saved pondering the benefits of eating s-l-o-w-l-y. Eating at a tortoise-like pace can help you decrease the amount of calories you consume, improve your digestion and help you experience the food as opposed to conquering the food like a Guinness record breaking feat. And, if you have another spare moment, consider becoming a member of the Slow Food movement locally or globally. Slow Food is a movement that originated in Italy and has grown into a national organization with local chapters and an international movement that opposes many things that define fast food.
What's the rush? Being late can be fashionable if it's in the name of food!
The Food That Fits